Disparagement as a Processing Stimulus for Humor in Advertising
Year of publication: |
2019
|
---|---|
Authors: | Hameed, Dr. Irfan |
Other Persons: | Siddiqui, Siraj (contributor) ; Husain, Javed (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Humor | Werbung | Advertising | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed : Disparagement as a Processing Stimulus for Humor in Advertising. Published in: Journal of Business Studies , Vol. 11, No. 1 (2015): pp. 82-101 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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