Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed (2016): Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring. Published in: Pakistan Business Review , Vol. 18, No. 3 (2016): pp. 692-709 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012893756