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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
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Finding the influentials that drive the diffusion of new technologies
Mireles, Carlos Hernández (contributor) - 2010
Persistent link: https://www.econbiz.de/10008665041
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Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
Kapur, P. K.; Aggarwal, Anu Gupta; Kaur, Gurjeet; … - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 234-249
Persistent link: https://www.econbiz.de/10009010285
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Impact of the speed of innovation arrival on innovation adoption timing : the case of two generations of future innovations
He, Jia; Zeng, Yong - In: China's reality and global vision : management research …, (pp. 317-341). 2012
Persistent link: https://www.econbiz.de/10009507859
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Perceiving innovations : the role of processing fluency
Erz, Antonia - 2011
Persistent link: https://www.econbiz.de/10009428309
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Technik zur Schätzung von Diffusionsparametern radikaler Produktinnovationen
Welz, Kirill - 2014
Persistent link: https://www.econbiz.de/10011391061
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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The challenges of pre-launch forecasting of adoption time series for new durable products
Goodwin, Paul; Meeran, Sheik; Dyussekeneva, Karima - In: International journal of forecasting 30 (2014) 4, pp. 1082-1097
Persistent link: https://www.econbiz.de/10010517769
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How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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Production and sales planning in capacitated new product introductions
Bilginer, Özlem; Erhun, Feryal - In: Production and operations management : an international … 24 (2015) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011289093