A Brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. For a brand to have value, it must be valued by the customer. Brand Equity is normally measured by understanding the customer brand knowledge in...

This study aims at analyzing the satisfaction levels of the customers of ICICI Bank holding ATM cards in Udaipur City with respect to some aspects such as the service quality of ATM personnel, location, sufficient number of ATMs in city, regularity in working of ATMs, their impact on overall...

The foreign remittances are one of the most important and stable sources of foreign exchange for Indian economy. The users of this foreign currency are the relatives and dependents of the NRIs working abroad. This paper focuses on the empirical analysis of perceived satisfaction of the customers...

Brand loyalty represents a favourable attitude towards a brand resulting in consistent purchase of the brand over time and is the result of consumers' learning that one brand can satisfy their needs. Companies aim towards their customers becoming brand evangelists and thus help in communicating...

Banking industry has been the mainstay of Indian economy. Lately its competitiveness has increased manifold. In order to enhance their customer base banks have been introducing innovative services including that of high quality ATM facility. In the present research paper, an attempt has been...

Sovereign Wealth Funds (SWFs) with combined asset under management of around $5 Trillion have emerged as major power in the financial world and have emerged as lender of last resort during the great recession of 2008. Most of the literature on these funds is focused on financial portfolio,...

Business Aviation, a sunrise sector in India is expected to make its presence felt in times to come. Factors which would lead to its growth and pave the way for success are unknown. Author has used the qualitative research approach to answer this intriguing question. Using an initial conceptual...

This article discusses the role of regional aviation in economic development of India. It stresses the importance of governmental initiative in building airport infrastructure at regional level for inclusive growth. Economic opportunities as result of such development are best left to private...