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The vast majority of existing multidimensional scaling (MDS) procedures devised for the analysis of paired comparison preference/choice judgments are typically based on either scalar product (i.e., vector) or unfolding (i.e., ideal-point) models. Such methods tend to ignore many of the essential...
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This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying brands in a designated product class. A...
Persistent link: https://www.econbiz.de/10012990661
This paper develops a maximum likelihood based method for simultaneously performing multidimensional scaling and cluster analysis on two-way dominance or profile data. This MULTICLUS procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of...
Persistent link: https://www.econbiz.de/10012990662
A three-stage time-lagged diffusion model that incorporates consumers' income, advertising and price effects is proposed. The derivation of the model synthesizes and relies upon a number of important arguments made in the diffusion and economic literature. Optimal control theory is used to...
Persistent link: https://www.econbiz.de/10012990898
We review the development of two new stochastic multidimensional scaling (MDS) methodologies that operate on paired comparisons choice data and render a spatial representation of subjects and stimuli. In the probabilistic vector MDS model, subjects are represented as vec­tors and stimuli as...
Persistent link: https://www.econbiz.de/10012991538
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Massive availability of individuals' facial images through online uploads and CCTV surveillance, combined with lacking regulation, presents potential for companies to obtain richer consumer data -- at the risk of privacy violations through exposure of personal information in such images....
Persistent link: https://www.econbiz.de/10012832385
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Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...
Persistent link: https://www.econbiz.de/10010990374