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A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita; Jedidi, Kamel; Jacoby, Jacob - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 232
Persistent link: https://www.econbiz.de/10006673235
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Consideration Sets in Conjoint Analysis
Jedidi, Kamel; Kohli, Rajeev; DeSarbo, Wayne S. - In: Journal of marketing research : JMR 33 (1996) 3, pp. 364-372
Persistent link: https://www.econbiz.de/10006679187
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Managing Advertising and Promotion for Long-Run Profitability - When setting advertising and promotion strategies,managers should consider the relative tradeoffs between promotion'...
Jedidi, Kamel; Mela, Carl F.; Gupta, Sunil - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10006914062
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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925033
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The Spatial Representation of Heterogeneous Consideration Sets
DeSarbo, Wayne S.; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 326
Persistent link: https://www.econbiz.de/10006936062
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D MODELING AND SYSTEMS ANALYSIS - Measuring heterogeneous reservation prices for product bundles Df:110
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 563-566
Persistent link: https://www.econbiz.de/10006505384
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E: DECISIONS, PREDICTIONS, AND STATISTICS - Managing advertising and promotion for long-run profitability Ec:140
Jedidi, Kamel; Gupta, Sunil; Mela, Carl F. - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 537-540
Persistent link: https://www.econbiz.de/10006517948
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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-925
Persistent link: https://www.econbiz.de/10008708347
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Representation and Inference of Lexicographic Preference Models and Their Variants
Kohli, Rajeev; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 380-399
Persistent link: https://www.econbiz.de/10007747536