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What does marketing really mean to the Japanese?

Genestre, Alain; Herbig, Paul; Shao, Alan T. - In: Marketing Intelligence & Planning 13 (1995) 9, pp. 16-27

in Japan? Addresses these questions. …

Persistent link: https://www.econbiz.de/10014946506

Japanese international marketing strategy

Genestre, Alain; Herbig, Paul; Shao, Alan T. - In: Marketing Intelligence & Planning 13 (1995) 11, pp. 36-46

In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in … middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be …

Persistent link: https://www.econbiz.de/10014946511

Contractual aspects of cross‐cultural negotiations

Martin, Drew - In: Marketing Intelligence & Planning 15 (1997) 1, pp. 19-27

Suggests that as the global economy becomes more entrenched and the importance of internationalization becomes self evident to US businesses, the number of contacts with foreign agents will escalate. Explores whether it be by buying or selling, the end result often is cross‐cultural...

Persistent link: https://www.econbiz.de/10014946562

American sogo shosha: American trading companies in the twenty‐first century

Herbig, Paul; Shao, Alan T. - In: Marketing Intelligence & Planning 15 (1997) 6, pp. 281-290

Japanese General Trading Companies or sogo shoshas have been instrumental in the phenomenal Japanese economic miracle of the last 40 years. In 1982, the USA passed the Export Trading Company Act to home grow its own sogo shoshas ; to date the Act has been ineffective ‐ yet the need remains....

Persistent link: https://www.econbiz.de/10014946587

The marketing of a consumer icon: Mini Cooper into Japan ‐ coals to Newcastle?

Laverick, Stuart; Johnston, Kevin - In: Marketing Intelligence & Planning 15 (1997) 4, pp. 179-184

organization’s portfolio. In examining the marketing of the Mini motor car in Japan it becomes clear that the approach to brand …

Persistent link: https://www.econbiz.de/10014946591

Japanese Marketing Strategies in their UK Subsidiaries

Wright, L.; Doyle, P.; Saunders, J. - In: Marketing Intelligence & Planning 8 (1990) 1, pp. 11-20

This study demonstrates the analysis and findings of the field research undertaken in Japan in May 1988 on a small …

Persistent link: https://www.econbiz.de/10014946828

Merger activity: solutions to Japan’s economic downturn?

Morrison, Janet; Floyd, David - In: Management Decision 38 (2000) 4, pp. 263-272

Economic downturn in Japan has brought about an urgent need for Japanese companies to restructure. Throughout the … postwar period of economic growth corporate Japan has been dominated by organizational structures based on relational ties …

Persistent link: https://www.econbiz.de/10014932174

Cultural control: the case of Japanese multinational companies and their subsidiaries in the UK

Kranias, Dimitrios S. - In: Management Decision 38 (2000) 9, pp. 638-649

Although the concept of culture as a means of control seems to be rather vague and ambiguous, no one can deny its importance, especially in the case of the Japanese multinational companies and issues linked to their control over overseas segments. Cultural control has always occupied a central...

Persistent link: https://www.econbiz.de/10014932212

Strategic innovation in traditional big business: case study of communications business in Japan

Kodama, Mitsuru - In: Management Decision 39 (2001) 5, pp. 338-354

field in Japan. The corporation accepted a new organizational body that has an entrepreneurial spirit and consists of …

Persistent link: https://www.econbiz.de/10014932228

Ethnicity and decision making for internationalisation

Slater, Stephanie; Paliwoda, Stan; Slater, Jim - In: Management Decision 45 (2007) 10, pp. 1622-1635

managers. Findings – The paper finds that managers need to consider the impact that environment and culture exerts on the … managers make decisions across countries of the same region are compared, differences in thinking do occur. This then exerts an … extent to which Asian managers are driven by market capitalism theory at the organisational level. …

Persistent link: https://www.econbiz.de/10014932817