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Sales promotion management in retailing : tasks, benchmarks, and future trends
Faßnacht, Martin; Königsfeld, Jerome A. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 3, pp. 68-77
Persistent link: https://www.econbiz.de/10011296817
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Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan-Luis - In: International journal of retail & distribution management 43 (2015) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
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The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob; Hoyer, Wayne D. - In: Journal of marketing research 57 (2020) 3, pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
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Management and effects of in-store promotional displays
Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10012242921
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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10012161875
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Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.; Perakis, Georgia - In: Channel strategies and marketing mix in a connected world, (pp. 71-97). 2020
Persistent link: https://www.econbiz.de/10012146857
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In-store shopping environment and impulsive buying with special reference to indore city
Jhawar, Nidhi; Kushwaha, Vivek S. - In: The IUP journal of marketing management : IJMM 17 (2018) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10012113642
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The greatest store west of Chicago : Meier & Frank, 1857-1932
Savitt, Ronald - In: Journal of historical research in marketing 9 (2017) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10011697049
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832