In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...

The study aims to examine various literatures on CRM determinants and effectiveness to adapt perfect strategy and policy for service oriented organizations. It also aspires to identify the relative importance of CRM determinants analysis as one of the most important factors which influence the...

Customer relationship management (CRM) can improve organization’s performance through applying customer knowledge and maintaining relationships with customers. Literature on CRM in an integrative fashion is sparse, rather issues are presented in isolation mostly focusing on technology...

This study investigates customer satisfaction as the most important factor behind loyalty in retail banking. Various study showed that satisfaction plays an important role to establish loyal customer base. This study points out that satisfaction and loyalty relationship is critical for retail...

Tourism is the world's largest industry which is linked with thousands of associated business. Though Bangladesh is a small country in terms of its size it contains huge prospect in its tourism including culture. Bangladesh culture is very rich which initiated long ago with different dimensions....

The study aims at examining various literatures on service quality dimensions to adapt perfect strategy and policy for service oriented organizations, especially in the banking sector. It also aspires to identify the relative importance of service quality dimensions analysis as one of the most...

The study aims to examine various literatures on CRM determinants and effectiveness to adapt perfect strategy and policy for service oriented organizations. It also aspires to identify the relative importance of CRM determinants analysis as one of the most important factors which influence the...

Customer relationship management (CRM) can enhance performance of the organization through effective application of customer knowledge and maintenance of relationships with valued customers. Literature on CRM in an integrative fashion is sparse, rather issues are presented in isolation mostly...

The emphasis on supply chain has increased in recent years among academic and industry circles. In this paper, a supply chain model will be developed based on a case study of the poultry industry under the Vensim environment. System dynamics, supply chain, design science and case method under...

Bangladesh is a riverine country having many potentials of aqua business. There are so many canals, small and big ponds, rivers and the longest beach in the world. Bangladesh is considered one of the most suitable countries in the world for aquaculture, because of its favorable agro climatic...