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Planning Marketing Activity during Periods of Crisis

Carmen, Iordache Maria; Iuliana, Ciochina - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 395-400

In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

Persistent link: https://www.econbiz.de/10010631817

Orange Brand Image on the Romanian Mobile Telephony and its Effect on Company’s Performance in Crisis Context

Elena, Parpandel Denisa; Cristina, Gãnescu; Madeleine, … - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1596-1600

The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and services of a vendor or group of sellers and bring a difference in their their goods and services from the competitors. The present study is based on a laborious...

Persistent link: https://www.econbiz.de/10010632030

Shrinking Goods

Levy, Daniel; Snir, Avichai - Deutsche Zentralbibliothek für … - 2013

If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...

Persistent link: https://www.econbiz.de/10011093856

Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn

Levy, Daniel - Volkswirtschaftliche Fakultät, … - 2013

This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.

Persistent link: https://www.econbiz.de/10011112253

A Key Challenge, Marketing Resource Management, a Holistic System

BEJAN, Andrei Alexandru - In: Holistic Marketing Management Journal 4 (2014) 1, pp. 44-49

The relatively new field of expertise of Marketing Resource Management (MRM) is still challenging, especially within the context of the constant increase of channels availability. There is a whole debate about the interference between MRM and CRM with the modern digital age the customer...

Persistent link: https://www.econbiz.de/10011161877

Introduction of Software Products and Services Through "Public" Beta Launches

Mehra, Amit; Shrimali, Gireesh - NET Institute - 2008

pricing and advertising on the beta launch strategy. …

Persistent link: https://www.econbiz.de/10005760643

FOOD RESPONSIBILITY - A NATIONAL CHALLENGE. CASE STUDY - IMPLEMENTATION OF A SOCIAL CAMPAIGN IN BUCHAREST SCHOOLS

STOICA, Ivona; DUMITRU, Nicoleta Rossela - In: Holistic Marketing Management Journal 2 (2012) 2, pp. 83-89

Those who think they have no time for healthy eating will sooner or later have to find time for illness. (Edward Stanley) Our food should be our medicine and our medicine should be our food. (Hippocrates) Eating healthy does not mean giving up favorite food dishes or replace them with others,...

Persistent link: https://www.econbiz.de/10010894395

Electronic Word Mouth (E-WOM) as a Way-Forwarding Strategy to Uplift the Profitability of Boutique Hotels in COVID-19 Era

Ashan, K.A.I; Fernando, Imali - 2021

objective of this study is to investigate the hoteliers’ perceptions on e-WOM as a strategy to enhance the profitability during … domestic markets, promoting uniqueness of Sri Lankan tourism and using brand ambassadors are ways to improve profitability of … identifying the significance of e-WOM to enhance profitability of hotels post COVID-19 pandemic …

Persistent link: https://www.econbiz.de/10013215262

Does Water Management Affect Firm Value?

Jouvenot, Valentin - 2022

Using the occurrence of droughts as a source of exogenous variation, I examine how corporate water management affects the valuations of U.S manufacturing firms. I find that good water management is associated with an increase in firm value during unexpected droughts. Evidence suggests that the...

Persistent link: https://www.econbiz.de/10013294217

Advertising and Consumer Search in a Duopoly Model

Janssen, Maarten C.W.; Non, Mariëlle C. - 2005

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

Persistent link: https://www.econbiz.de/10010325593