We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication … response to persuasive communication? In particular, we distinguish information-based models from preference-based models …

We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication … response to persuasive communication? In particular, we distinguish information-based models from preference-based models …

economic model, in which persuasion is communication of objectively valuable information, with a behavioral model, in which … behavioral model, and compare the two models using data on financial advertising in Money and Business Week magazines over the …