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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of business research : JBR 42 (1998) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10006733301
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Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
Desai, Kalpesh Kaushik; Hoyer, Wayne D. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 309-323
Persistent link: https://www.econbiz.de/10006660729
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The Influence of Chronic and Situational Self-Construal on Categorization
Jain, Shailendra Pratap; Desai, Kalpesh Kaushik; Mao, … - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 66-76
Persistent link: https://www.econbiz.de/10007743767
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Adverse influence of brand commitment on consideration of and preference for competing brands
Desai, Kalpesh Kaushik; Raju, Sekar - In: Psychology & marketing 24 (2007) 7, pp. 595-614
Persistent link: https://www.econbiz.de/10007736340
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Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
Desai, Kalpesh Kaushik; Talukdar, Debabrata - In: Psychology & marketing 20 (2003) 10, pp. 903-934
Persistent link: https://www.econbiz.de/10006967464
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Consumer's value for informational role of agent in service industry
Trivedi, Minakshi; Morgan, Michael S.; Desai, Kalpesh … - In: The journal of services marketing 22 (2008) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10008045985
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Consumer's value for informational role of agent in service industry
Trivedi, Minakshi; Morgan, Michael S.; Desai, Kalpesh … - In: The journal of services marketing 22 (2008) 2-3, pp. 149-159
Persistent link: https://www.econbiz.de/10008065424
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
Desai, Kalpesh Kaushik; Basuroy, Suman - In: Psychology & marketing 22 (2005) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10006956257
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Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity.
Desai, Kalpesh Kaushik; Hoyer, Wayne D - In: Journal of Consumer Research 27 (2000) 3, pp. 309-23
Persistent link: https://www.econbiz.de/10005097131
Cover Image
Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of Business Research 42 (1998) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10005474222