Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging...

Chapter 1 Profiling Business in Uncertainty: Evolution, Transformation and Adaptation across Disciplines and Typologies -- Chapter 2 How to Evaluate Sustainability Transition Pathway: Corporate Sustainability Maturity -- Chapter 3 A Meta-analysis on the Role of Green Marketing in SMEs and its...

This study examines overall satisfaction effects on individual loyalty dimensions and causal relationships between the latter. Between the statistically significant effect estimates of satisfaction on loyalty dimensions the strongest was the one on 'word-of-mouth' followed by that on 'retention...

The twin objective of this study was to expose perceived entrepreneurial personality traits and examine their interrelationships with the reported own personality traits of respondents. The study drew evidence from a population of business students in Greece and was undertaken under the lights...

Chapter 1: Delineating Non-Profit Organisations: Strategic, Managerial and Marketing Advancements -- Chapter 2: Managing Major Running Sports Events: the Case of the Athens Authentic Marathon -- Chapter 3: German Taxation Aspects of Non-Profit Organisations and Charitableness -- Chapter 4:...

Chapter 1: Delineating Non-Profit Organisations: Economy, Industries and Context -- Chapter 2: Understanding the non-profit - government relationship during crisis: The case of Israeli non-profits under Covid-19 -- Chapter 3: The Problem of Equality in Opportunities and Competitiveness Between...

Chapter 1: Delineating Non-Profit Organizations: Structures, Models and Technology -- Chapter 2: Friend or Frenemy: A Case Study of AI Adoption by Strained Governmental Service Providers -- Chapter 3: The Impact of CSR Initiatives on Non-Profit Cultural Organizations’ Relationships with The...

Chapter 1: Delineating Non-Profit Organizations: Society, Sustainability and Accountability -- Chapter 2: To Win or Not to Win: Analysis of Best Practices in Non-Governmental Organisations -- Chapter 3: Why Reporting Sustainability? The Portuguese Non-Financial Reporting's Socio-historical...

Purpose – The purpose of this study is to demonstrate the potential of importance‐performance (IP) analysis as a decision‐making tool for service management, employing IP analysis to assess the performance of Greek insurance in delivering quality services. Design/methodology/approach –...