The benefits to a corporate sponsor of two types of philanthropic activities - cause promotions and advocacy advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility (CSR) are affected by consumers' elaboration levels....

Solicitation of time and money donations are central to the success of nonprofit organizations like charities and political groups. Although nonprofits tend to prefer money, experimental and field data demonstrate that donors prefer to donate time, even when doing so does less good for the...