McKechnie, Donelda S.; Grant, Jim; Shabbir Golawala, Fatema - In: International Journal of Quality and Service Sciences 3 (2011) 2, pp. 146-165
Purpose – This paper aims to discuss partitioning an air travel service encounter into touchpoints according to elements and phases, which are depth and breadth, respectively, using the conceptual framework of Le Bel. The empirical findings further the dialogue about the service encounter...