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Classroom 4.0 : understanding the new battleground
Kumar, Rohit Vishal - In: Innovation, technology, and market ecosystems : …, (pp. 265-281). 2020
Persistent link: https://www.econbiz.de/10012121347
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Motivations of distributor sales executives (DSEs) in the Telecom sector : an exploratory study in the state of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 119-134
Persistent link: https://www.econbiz.de/10012011226
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Persistent link: https://www.econbiz.de/10011764699
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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Does social media facilitate admission to business schools : evidence from prospective students
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023
Persistent link: https://www.econbiz.de/10014429385
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Modeling consumer opinion using RIDIT and grey relational analysis
Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017
Persistent link: https://www.econbiz.de/10014576414
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal - In: International journal of electronic marketing and … 6 (2014) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744