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Routine contraction in good times : an example of a typical prototype development routine
Guha, Mahua; Das, Gopal - In: Journal of business research : JBR 70 (2017), pp. 145-152
Persistent link: https://www.econbiz.de/10011620399
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Experiential value : multi-item scale development and validation
Varshneya, Geetika; Das, Gopal - In: Journal of retailing and consumer services 34 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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Antecedents and consequences of Indian consumers' attitude towards organic clothing purchase
Varshneya, Geetika; Das, Gopal - In: International journal of business and emerging markets … 8 (2016) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10011644838
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A comparison of self-organising maps and principal components analysis
Das, Gopal; Chattopadhyay, Manojit; Gupta, Sumeet - In: International journal of market research : JMRS ; the … 58 (2016) 6, pp. 815-834
Persistent link: https://www.econbiz.de/10011645191
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Exploring gender difference in organic clothing purchase intention and ecological behaviour
Varshneya, Geetika; Das, Gopal - In: International journal of Indian culture and business … 13 (2016) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10011664765
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Corporate social responsibility : a boon or bane for innovative firms?
Upadhye, Bilwa Dipak; Das, Gopal; Varshneya, Geetika - In: Journal of strategic marketing 27 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012202443
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Experiential value : a review and future research directions
Varshneya, Geetika; Das, Gopal; Khare, Arpita - In: Marketing intelligence & planning 35 (2017) 3, pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
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Impact of social influence and green consumption values on purchase intention of organic clothing : a study on collectivist developing economy
Varshneya, Geetika; Pandey, Shivendra Kumar; Das, Gopal - In: Global business review 18 (2017) 2, pp. 478-492
Persistent link: https://www.econbiz.de/10011741280
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Consumer emotions : determinants and outcomes in a shopping mall
Das, Gopal; Varshneya, Geetika - In: Journal of retailing and consumer services 38 (2017), pp. 177-185
Persistent link: https://www.econbiz.de/10011743226