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Digital marketing in hospitality - case study Hotel Manstir

Mucunska, Dafinka; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 67-75

In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...

Persistent link: https://www.econbiz.de/10013326402

Getting your business wired : using computer networking and the Internet to grow your business

Kilmer, William E. - 1999 - 1. print

Persistent link: https://www.econbiz.de/10004228637

The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia

Barska, Anetta; Śnihur, Janusz - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 189-209

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …

Persistent link: https://www.econbiz.de/10011419316

Investigating websites' e-CRM features in building customer relationships : evidence from Greece

Papaioannou, Eugenia; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 320-338

Persistent link: https://www.econbiz.de/10011349106

Stuck online : when online engagement gets in the way of offline sales

Bar-Gill, Sagit; Reichman, Shachar - In: MIS quarterly 45 (2021) 2, pp. 755-788

Persistent link: https://www.econbiz.de/10012631381

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138

Effect of eWOM valence on online retail sales

Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209

Persistent link: https://www.econbiz.de/10011665456

Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161

Persistent link: https://www.econbiz.de/10011687513

Crowd sourcing and e-commerce : Chinese online reviews

Sukaini, Ali Khalaf Mohammed Al; Zhang, Jing - In: Inventi impact: international trade (2017) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10011689036

Supply-side barriers to cross-border ecommerce in the EU Digital Single Market

Cardona, Mélisande; Martens, Bertin - 2014

Between 2009 and 2012 the percentage of online consumers in the EU who made online purchases in another EU Member State increased from 8 to 11 per cent, below the target of 20 per cent put forward in the EU Digital Agenda. Both, subjective perceptions on the consumer side or objective barriers...

Persistent link: https://www.econbiz.de/10011979955