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Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

Persistent link: https://www.econbiz.de/10011534900

Web footprints of firms : using online isomorphism for competitor identification

Pant, Gautam; Sheng, Olivia R. Liu - In: Information systems research : ISR 26 (2015) 1, pp. 188-209

Persistent link: https://www.econbiz.de/10010514448

Online privacy concerns and consumer reactions : insights for future strategies

Kansal, Purva - In: Journal of Indian business research 6 (2014) 3, pp. 190-212

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The diversity of marketing activities on the websites of Polish dairy cooperatives

Strzębicki, Dariusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 2, pp. 127-136

Persistent link: https://www.econbiz.de/10010496311

What makes a useful online review? : implication for travel product websites

Liu, Zhiwei; Park, Sangwon - In: Tourism management : research, policies, practice 47 (2015), pp. 140-151

Persistent link: https://www.econbiz.de/10010499466

Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

's experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 … and the website depends on the individual's experience of using the Internet. Price discount has a direct influence on … attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …

Persistent link: https://www.econbiz.de/10010503615

A fair reputation system for use in online auctions

Lin, Iuon-Chang; Wu, Hao-Ju; Li, Shu-Fen; Cheng, Chen-Yang - In: Journal of business research : JBR 68 (2015) 4, pp. 878-882

Persistent link: https://www.econbiz.de/10010504952

Search engine optimisation from Pakistan

Ahmed, Irfan; Shahzad, Rana Khurram; Kashif-ur-Rehman; … - In: Asian Academy of Management journal : AAMJ 18 (2014) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010422081

The reliability of online review helpfulness

Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189

Persistent link: https://www.econbiz.de/10010424800

Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions

Bozman, Carl S.; McPherson, Matthew Q.; Friesner, Dan; … - In: International journal of e-business research : an … 10 (2014) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10010425644