Purpose The purpose of this paper is to promote the adoption of a work-based learning (WBL) approach by highlighting the benefits to students, organizations and the economy. Design/methodology/approach This paper provides a review and synthesis of current literature, including two separate case...

Purpose The purpose of this paper is to explore some of the ways in which hospitality and tourism education in Malaysia is working with the Malaysian Industry 4.0 framework. Design/methodology/approach A qualitative research approach was used to conduct 30 interviews with respondents working for...

The advancement in information communication technologies has unified the world into a global village, facilitating business activities, and enhanced personal interactions among nations, business firms, captains of industries, and individuals across the globe. Access to business marketing...