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Building brands without mass media
Joachimsthaler, Erich; Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784589
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Image effects : how brand images change consumers' product ratings
Fichter, Christian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788546
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Why does branding fail? : ten barriers to branding
Nakai, Noriyuki - In: Handbook on brand and experience management, (pp. 270-279). 2008
Persistent link: https://www.econbiz.de/10003789056