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The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
Pitt, Leyland; Salehi-Sangari, Esmail; Berthon, Jean-Paul; … - In: Marketing intelligence & planning 25 (2007) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10007612010
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Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika; Berthon, Pierre; Watson, Richard; … - In: Total quality management & business excellence : an … 18 (2007) 8, pp. 947
Persistent link: https://www.econbiz.de/10007864050
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Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika; Berthon, Pierre; Watson, Richard; … - In: Total quality management & business excellence : an … 18 (2007) 7-8, pp. 947
Persistent link: https://www.econbiz.de/10007877469
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Understanding Consumer Conversations Around Ads in a Web 2.0 World
Campbell, Colin; Pitt, Leyland; Parent, Michael; … - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009976462
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Deciding when to use tablets for business applications
Pitt, Leyland; Berthon, Pierre; Robson, Karen - In: MIS quarterly executive : a research journal devoted to … 10 (2011) 3, pp. 133-139
Persistent link: https://www.econbiz.de/10009895717
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Case teaching in the age of technological sophistication
Pitt, Leyland; Crittenden, Victoria L.; Plangger, Kirk; … - In: Journal of the Academy of Business Education : JABE 13 (2012) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10010005079
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Reading between the vines: analyzing the readability of consumer brand wine web sites
Mills, Adam J.; Pitt, Leyland; Sattari, Setayesh - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10010010779
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e-Marketing Ireland: cashing in on green dots
Halvorson, Wade; Bal, Anjali; Pitt, Leyland; Parent, Michael - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-634
Persistent link: https://www.econbiz.de/10010015173
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Value-for-money and local government services pricing : the marketing perspective
Robson, Matthew; Pitt, Leyland; Nel, Deon - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 41-45
Persistent link: https://www.econbiz.de/10009932703
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Every story tells a picture: Lessons from cartoons on corporate governance
Wiid, Ria; Pitt, Leyland; Mills, Adam J. - In: Business horizons 55 (2012) 6, pp. 543-551
Persistent link: https://www.econbiz.de/10010034698