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Franchise as an efficient mode of entry in emerging markets : a discussion from the legitimacy point of view
Gauzente, Claire; Dumoulin, Régis - In: Handbook of business practices and growth in emerging …, (pp. 255-272). 2010
Persistent link: https://www.econbiz.de/10003946313
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Gaining legitimacy in foreign markets : corporate social responsibility and the degree of internationalization of emerging market firms
Han, Byoung-Sop; Park, Eun-Kyoung - In: Journal of international trade & commerce 13 (2017) 3, pp. 29-49
Persistent link: https://www.econbiz.de/10011798779
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Institutional distances, resources and entry strategies : evidence from newly industrialized economy firms
Kittilaksanawong, Wiboon - In: International journal of emerging markets 12 (2017) 1, pp. 58-78
Persistent link: https://www.econbiz.de/10011760682
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International retail firm acceptance : beware of the flattery
Buame, Samuel Kwasi; Acheampong, George - In: International journal of business and globalisation : IJBG 14 (2015) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10011529664
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How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes; Cabanelas, Pablo; … - In: International marketing review 41 (2024) 1, pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
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Institutional drivers for corporate social responsibility in an emerging economy : a mixed-method study of Chinese business executives
Yin, Juelin - In: Business & society 56 (2017) 5, pp. 672-704
Persistent link: https://www.econbiz.de/10011763672
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Escaping the iron cage : liabilities of origin and CSR reporting of emerging market multinational enterprises
Marano, Valentina; Tashman, Peter; Kostova, Tatiana - In: Journal of international business studies : JIBS ; an … 48 (2017) 3, pp. 386-408
Persistent link: https://www.econbiz.de/10011780812
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Legitimacy and accelerated internationalism : an Indian perspecticve
Bangara, Athena; Freeman, Susan; Schroder, William R. - In: Journal of world business : JWB 47 (2012) 4, pp. 623-634
Persistent link: https://www.econbiz.de/10009663598
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Emerging-market multinational corporations as agents of globalization : conflicting institutional demands and the isomorphism of global markets
Liou, Ru-shiun; Rose, Alex S.; Ellstrand, Alan E. - In: Institutional theory in international business and …, (pp. 179-206). 2012
Persistent link: https://www.econbiz.de/10009567547
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Gaining Legitimacy in Foreign Markets : Corporate Social Responsibility and the Degree of Internationalization of Emerging Market Firms
Han, Byoung-Sop - 2017
Drawing on international business and CSR literature, we examine how CSR activities influence the level of internationalization of emerging market firms. This study covers listed industrial Chinese firms from 2009 to 2014. Data sources include archival data from the GTA-China Stock Market and...
Persistent link: https://www.econbiz.de/10012952366