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Online reviews as customers' d...
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Consumer behaviour
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Malthouse, Edward C.
73
Calder, Bobby J.
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Viswanathan, Vijay
19
Maslowska, Ewa
17
Kim, Su Jung
13
Aksoy, Lerzan
6
Hollebeek, Linda D.
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Schultz, Don E.
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Collinger, Tom
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Fudurić, Morana
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising
8
Journal of Service Management
7
Journal of service management
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International journal of advertising : the quarterly review of marketing communications
3
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Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Customer engagement marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of Consumer Marketing
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Breaking new ground in theory and practice
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Business horizons
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Business modeling and software design : second international symposium, BMSD 2012, Geneva, Switzerland, July 4-6, 2012 ; revised selected papers
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Challenges in an age of dis-engagement
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Customer engagement : contemporary issues and challenges
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Cutting edge international research
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Electronic word of mouth as a promotional technique : new insights from social media
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Exploring services science : third international conference, IESS 2012, Geneva, Switzerland, February 15 - 17, 2012 ; proceedings
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Advertising Research
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Journal of the Academy of Marketing Science
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Kellogg on advertising & media : the Kellogg School of Management
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 29-53)
.
2020
Persistent link: https://www.econbiz.de/10012263237
Saved in:
2
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
3
Do online reviews affect customers differently when they are actually read?
Maslowska, Ewa
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Challenges in an age of dis-engagement
,
(pp. 59-70)
.
2017
Persistent link: https://www.econbiz.de/10011688271
Saved in:
4
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung
;
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
Saved in:
5
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
8
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
9
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
Saved in:
10
Advertising: a friend, a foe, or a frenemy in building healthy media-audience relationships
Franks, Judy U.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 71-89)
.
2024
Persistent link: https://www.econbiz.de/10015064317
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