The paper highlights the need for a methodological framework on which to base projections in project appraisal applications. Following an initial definition and sizing of the relevant market of the project, the market is analysed in terms of which are the main customer groups, what their needs...

This paper attempts to explore the nature of the goods in a Two Commodity world. The analysis suggests that the only possibility that the two goods have same income elasticity is the case when both goods have unit income elasticities. Moreover, if both the goods have equal income elasticities,...

This paper shows that growth models featuring the representative consumer (RC) assumption can generate rich dynamics for the cross-sections of consumption, wealth and income. We consider a class of growth models with three sources of consumer heterogeneity : initial wealth, non-acquired skills...

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake from such foods dairy products, depend upon the acquired information related to diet and health. This study develops new health information measures from different sources. The...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits are difficult to handle and store but they also do not...

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...

Due to a high level of product substitution in the food market, it often proves difficult tostrike a balance between supply and demand. This is especially true in sectors with asuch high level of competition and product differentiation as the wine producing sector.Faced with the difficulty of...

Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed preferences (RP) data. Part-worth utilities are...