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Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Conceptualizing masstige buying behavior : a mixed-method approach

Purohit, Sonal; Radia, Karan Nilesh - In: Journal of business research : JBR 142 (2022), pp. 886-898

Persistent link: https://www.econbiz.de/10013169466

'Luxury Branding,' in the Handbook of Brand Relationships

Patrick, Vanessa - 2020

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers,...

Persistent link: https://www.econbiz.de/10012833644

Luxury Branding

Patrick, Vanessa - 2020

Luxury branding is a topic of growing importance for marketing practitioners and academics alike. In affluent societies … luxury industry epitomizes the phrase “marketing is everything”(Beverland, 2004), and in this sense, it should represent a … unique area of interest for research in marketing. The global market for luxury products and services is estimated to reach …

Persistent link: https://www.econbiz.de/10012833649

Burberry Burning Backlash

Zazzara, Laura - 2020

The luxury brand Burberry faced strong backlash in recent years for burning unsold products. There are several viewpoints on this. Some argue that it is important to burn unsold product to ensure the exclusivity and rarity of the brand. This may also help in preventing counterfeit and illegal...

Persistent link: https://www.econbiz.de/10012834928

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale through 5 studies. Study 1 generates and selects potential scale items through literature review, thesaurus search and expert surveys. Study 2 reduces the items and assesses the...

Persistent link: https://www.econbiz.de/10012837896

The Art of Branded Luxury – Indian Consumers Buying Behaviour

Farooqi, Rahela - 2017

Abstract –India is home to some of the richest men in the world, with the fastest growing high net worth individuals (HNIs) in the Asia-Pacific region, the Indian luxury market is the beacon of the future. Numbers of international brands are vying to design, develop and deliver the high-end...

Persistent link: https://www.econbiz.de/10012957596

The Concept of Luxury Brands and the Relationship Between Consumer and Luxury Brands

Becker, Kip - 2018

The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand relationships and to provide empirical evidence of the proposed model. The study conducted two surveys in Portugal and the United States in 2009 and 2013 for selected luxury brands. The...

Persistent link: https://www.econbiz.de/10012911148

The Customers’ Brand Identification with Luxury Hotels : A Social Identity Perspective

Camilleri, Mark Anthony - 2019

measures in marketing sciences. This study has supported the scales' content validity. A two-step structural equation modelling …

Persistent link: https://www.econbiz.de/10012892026

Consumer Attitude Towards Luxury Brands : An Empirical Study

Tak, Preeti - 2018

The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Higher income has enhanced consumer buying power. As a result, consumers are readily adopting global luxury brands at a much faster pace. Indian consumers are attracted towards acquiring luxury brands...

Persistent link: https://www.econbiz.de/10012935782

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