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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
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"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus; Muqaddam, Aziz - In: International journal of internet marketing and … 15 (2021) 2, pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
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Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
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Understanding the luxury brand consumer : proposed conceptual framework
Mitchell, Natalie A.; Kowalczyk, Christine - In: Building consumer-brand relationship in luxury brand …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012517933
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Consumer behaviors and perceptions towards luxury brands
Yürük-Kayapınar, Pınar; Ergan, Senem - In: Building consumer-brand relationship in luxury brand …, (pp. 24-44). 2021
Persistent link: https://www.econbiz.de/10012517934
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Enhancing consumer-brand relationships through luxury brand experiences
Arıkan, Esra - In: Building consumer-brand relationship in luxury brand …, (pp. 86-107). 2021
Persistent link: https://www.econbiz.de/10012517942
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Romanian young adults' attitudes regarding luxury fashion brands : a behavioral identity perspective
Puiu, Andreea-Ionela - In: International journal of applied behavioral economics : … 10 (2021) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012518160
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
endorsements as a modern marketing technique on customers' purchase of luxury brands. Applyingthe signaling theory and quantitative …
Persistent link: https://www.econbiz.de/10012655273