//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand worlds : a guide to crea...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
36
Advertising effects
35
Konsumentenverhalten
35
Werbewirkung
35
Werbung
29
Advertising
27
Germany
23
Deutschland
22
Corporate Social Responsibility
12
Corporate social responsibility
12
USA
12
United States
12
Internationales Marketing
10
Theorie
10
Theory
10
International marketing
9
Beziehungsmarketing
8
Children
8
Kinder
8
Relationship marketing
8
Austria
7
Computerspiel
7
Internet marketing
7
Marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Public relations
7
Verbraucherverhalten
7
Video game
7
Welt
7
World
7
Öffentlichkeitsarbeit
7
Österreich
7
France
6
Frankreich
6
Marketing management
6
Marketingmanagement
6
Media usage
6
Mediennutzung
6
more ...
less ...
Online availability
All
Undetermined
34
Free
2
Type of publication
All
Article
98
Book / Working Paper
28
Type of publication (narrower categories)
All
Aufsatz im Buch
49
Book section
49
Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
6
Konferenzschrift
6
Sammelwerk
6
Aufsatzsammlung
5
Hochschulschrift
5
Thesis
5
Graue Literatur
2
Non-commercial literature
2
Conference paper
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Lehrbuch
1
Systematic review
1
Textbook
1
research-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
72
German
44
Undetermined
10
Author
All
Terlutter, Ralf
88
Diehl, Sandra
80
Mueller, Barbara
24
Weinberg, Peter
17
Koinig, Isabell
14
Okazaki, Shintaro
8
Karmasin, Matthias
7
Waiguny, Martin K. J.
6
Spielvogel, Julia
5
Chan, Kara
4
Grabner-Kräuter, Sonja
3
Gröppel-Klein, Andrea
3
Kricsfalussy, Andreas
3
Königstorfer, Jörg
3
Nelson, Michelle R.
3
Ninaus, Katharina
3
Dobrenova, Fanny
2
Dobrenova, Fanny V.
2
Ettinger, Andrea
2
Leopold, Andrea
2
Li, Lyann
2
Schaefer, Sarah Desirée
2
Waiguny, Martin
2
Weder, Franzisca
2
Zaglia, Melanie E.
2
Brauneis, Sabrina
1
Capella, Michael L.
1
Cunningham, Peggy
1
Diegelmann, Svenja
1
Eisend, Martin
1
Gabner-Kräuter, Sonja
1
Hochegger, Simone
1
Ivanov, Lachezar
1
Karpinska-Krakowiak, Malgorzata
1
Moick, Martina
1
Mueller, Sophia
1
Müller, Barbara
1
Neijens, Peter
1
Nelson, Michelle
1
Pelsmacker, Patrick de
1
more ...
less ...
Institution
All
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
2
European Advertising Academy
1
ICORIA <8, 2009, Klagenfurt>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
9
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
Breaking new ground in theory and practice
4
Forschungsgruppe Konsum und Verhalten
4
Grundlagen des CRM : Konzepte und Gestaltung
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
International journal of advertising : the review of marketing communications
3
Cutting edge international research
2
Der Markt : international journal of marketing
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International advertising and communication : current insights and empirical findings
2
International journal of entrepreneurial venturing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of marketing communications
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Media and convergence management
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Springer eBook Collection / Business and Economics
2
Advances in advertising research
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Bridging the gap between advertising academia and practice
1
CSR, Sustainability, Ethics & Governance
1
CSR, sustainability, ethics & governance
1
Challenges in an age of dis-engagement
1
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
1
Corporate social responsibility and environmental management
1
Cross-cultural buyer behavior
1
Designing and communicating experience
1
Electronic Services
1
Electronic retailing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
European management journal
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Gabler Research / European Advertising Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
OLC EcoSci
11
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
RePEc
1
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aufbau von Erlebniswelten durch Kommunikation
Diehl, Sandra
;
Terlutter, Ralf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 591-611)
.
2009
Persistent link: https://www.econbiz.de/10003766129
Saved in:
2
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
3
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
4
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
5
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
6
Leistungsorientierung in internationalen Werbebotschaften : Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von le...
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Erfolgsstrategien mittelständischer Unternehmen : …
,
(pp. 439-455)
.
2009
Persistent link: https://www.econbiz.de/10003833399
Saved in:
7
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
8
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
9
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
10
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->