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Consumer behaviour
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Subject
All
Konsumentenverhalten
78,869
Consumer behaviour
78,437
Theorie
11,308
Theory
11,124
Beziehungsmarketing
9,916
Relationship marketing
9,889
Markenführung
8,209
Brand management
8,201
Deutschland
7,628
Marketing
7,543
Markenimage
6,810
Brand image
6,666
Germany
6,487
Online-Handel
5,573
Online retailing
5,559
Kundenzufriedenheit
5,512
Customer satisfaction
5,504
USA
5,030
Electronic Commerce
5,025
Online-Marketing
5,014
Internet marketing
4,906
Social Web
4,880
Social web
4,878
United States
4,699
Markenartikel
4,669
Brand
4,484
Marketingmanagement
4,441
Einzelhandel
4,375
Dienstleistungsqualität
4,340
Service quality
4,337
Retail trade
4,160
Marketing management
3,995
E-commerce
3,917
Verbraucherverhalten
3,893
Werbung
3,876
Werbewirkung
3,813
Advertising effects
3,707
Experiment
3,340
Advertising
3,241
Emotion
3,176
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All
Undetermined
30,666
Free
18,993
Type of publication
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Article
54,597
Book / Working Paper
51,350
Journal
357
Other
21
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All
Article in journal
49,128
Aufsatz in Zeitschrift
49,128
Graue Literatur
7,910
Non-commercial literature
7,910
Working Paper
6,499
Arbeitspapier
5,990
Hochschulschrift
5,849
Aufsatz im Buch
4,881
Book section
4,881
Thesis
3,884
Collection of articles of several authors
2,299
Sammelwerk
2,299
Dissertation u.a. Prüfungsschriften
2,019
Aufsatzsammlung
1,867
Lehrbuch
1,618
Textbook
1,240
Bibliografie enthalten
1,028
Bibliography included
1,028
Konferenzschrift
820
Case study
685
Fallstudie
685
Conference paper
513
Konferenzbeitrag
513
Ratgeber
442
Guidebook
383
Collection of articles written by one author
359
Sammlung
359
Handbook
358
Handbuch
358
Conference proceedings
298
Bibliographie
290
Amtsdruckschrift
227
Government document
227
Reprint
207
Glossar enthalten
165
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165
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131
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119
Fallstudiensammlung
104
Statistik
102
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English
82,735
German
21,055
Undetermined
1,546
French
771
Polish
171
Spanish
102
Italian
79
Swedish
50
Russian
39
Dutch
35
Danish
30
Portuguese
27
Norwegian
23
Finnish
16
Hungarian
16
Slovak
10
Bulgarian
9
Romanian
9
Czech
7
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7
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5
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4
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3
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3
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3
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2
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2
Serbian
2
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2
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1
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1
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1
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1
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1
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Author
All
Bruhn, Manfred
282
Huber, Frank
183
Wiedmann, Klaus-Peter
175
Pepels, Werner
174
Homburg, Christian
168
Kotler, Philip
167
Bauer, Hans H.
155
Meffert, Heribert
155
Belk, Russell W.
117
Han, Heesup
115
Sheth, Jagdish N.
110
Herrmann, Andreas
109
Diller, Hermann
103
Grunert, Klaus G.
101
Mattila, Anna S.
96
Esch, Franz-Rudolf
94
Tomczak, Torsten
89
Belz, Christian
85
Gierl, Heribert
85
Lusk, Jayson L.
85
Phau, Ian
81
Ahlert, Dieter
77
Foxall, Gordon R.
76
Usman, Osly
76
Grewal, Dhruv
74
Burmann, Christoph
73
Bagozzi, Richard P.
71
Backhaus, Klaus
69
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Walsh, Gianfranco
69
Kuß, Alfred
67
Kreutzer, Ralf T.
66
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
65
Stavins, Joanna
65
Sträßer, Anne-Katrin
65
Agarwal, Sumit
64
Kenning, Peter
64
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Institution
All
National Bureau of Economic Research
510
Springer Fachmedien Wiesbaden
506
Verlag Dr. Kovač
85
OECD
54
American Marketing Association
53
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
41
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
IGI Global
33
International Energy Agency
30
Edward Elgar Publishing
28
Books on Demand GmbH <Norderstedt>
27
Institut für Demoskopie Allensbach
27
De Gruyter Oldenbourg
26
European Association of Agricultural Economists - EAAE
26
Friedrich-Schiller-Universität Jena
26
RWTH Aachen
26
Springer-Verlag GmbH
26
Information Resources Management Association
25
Springer International Publishing
23
W. Kohlhammer GmbH
23
Wiley-VCH
23
UVK Verlagsgesellschaft mbH
21
Gesellschaft für Konsum-, Markt- und Absatzforschung
20
Nomos Verlagsgesellschaft
20
European Society for Opinion and Marketing Research
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
19
Uni-Taschenbücher GmbH
19
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
18
Duncker & Humblot
18
Technische Universität Braunschweig
17
Campus Verlag
16
Deutscher Dialogmarketing Verband
16
Erich-Schmidt-Verlag <Berlin>
16
Fördergesellschaft Marketing an der Universität Augsburg
16
Nordic Council of Ministers
16
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Universität Mannheim
15
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All
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
SpringerLink / Bücher
1,523
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
Springer eBook Collection
366
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Gabler Edition Wissenschaft
334
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Springer eBook Collection / Business and Economics
324
Journal of international consumer marketing
314
Journal of travel and tourism marketing
313
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Europäische Hochschulschriften / 5
267
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
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Source
All
ECONIS (ZBW)
90,551
USB Cologne (EcoSocSci)
14,365
EconStor
644
RePEc
516
USB Cologne (business full texts)
110
BASE
89
OLC EcoSci
43
Other ZBW resources
4
ArchiDok
3
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Showing
61
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70
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61
Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft
;
…
-
München : Hubert Burda Media
;
Erding : IMUK
;
München …
;
…
-
1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
Saved in:
62
Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000943582
Saved in:
63
Papers on the over 50s in the 90s : factors for successful marketing of products and services
1991
Persistent link: https://www.econbiz.de/10000849967
Saved in:
64
Kommunikationspolitik im Seniorenmarkt
Federsel-Lieb, Cornelia
-
1992
Persistent link: https://www.econbiz.de/10000851644
Saved in:
65
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
66
The consumer society : myths and structures
Baudrillard, Jean
-
1998
Persistent link: https://www.econbiz.de/10000969047
Saved in:
67
Ethnozentrismus und
Konsumentenverhalten
Sinkovics, Rudolf R.
-
1999
Persistent link: https://www.econbiz.de/10000998206
Saved in:
68
Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz
-
1987
Persistent link: https://www.econbiz.de/10000742807
Saved in:
69
Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J.
-
1989
Persistent link: https://www.econbiz.de/10000784676
Saved in:
70
Informationsverhalten des Konsumenten und unternehmerisches Marketing
Fritz, Wolfgang
-
1986
Persistent link: https://www.econbiz.de/10000706684
Saved in:
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