Similar Search Results

The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy

Wang, Tao; Gao, Jie; Jia, Yu; Wang, Cheng Lu - In: Journal of business research : JBR 139 (2022), pp. 448-456

Persistent link: https://www.econbiz.de/10013194205

The influence of clan culture on business performance in Asian private-owned enterprises : the case of China

Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110

Persistent link: https://www.econbiz.de/10013206388

Special issue: global branding management in a rapidly changing environment

Wang, Cheng Lu (ed.); He, Jiaxun (ed.) - 2023

Persistent link: https://www.econbiz.de/10014227442

Configurating product placement prominence on brand memory : what counts and what does not?

Song, Sigen; Chan, Fong Yee; Li, Yongfa; Wang, Cheng Lu - In: The journal of product & brand management 32 (2023) 4, pp. 600-617

Persistent link: https://www.econbiz.de/10014281357

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...