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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Management information systems : mis quarterly 38 (2014) 2, pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
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The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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On self-selection biases in online product reviews
Hu, Nan; Pavlou, Paul A.; Zhang, Jie Jennifer - In: Management information systems : mis quarterly 41 (2017) 2, pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
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Measuring the value of recommendation links on product demand
Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja; Mishra, Anubhav - In: Vision : the journal of business perspective 27 (2023) 5, pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
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Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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Design of consumer review systems and product pricing
Yabing Jiang; Guo, Hong - In: Information systems research : ISR 26 (2015) 4, pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
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Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265
Persistent link: https://www.econbiz.de/10012693530