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"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty

Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516

Persistent link: https://www.econbiz.de/10011665402

Impact of negative quality inconsistency on brand loyalty : case of Croatian food market

Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011609666

How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust

Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455

Persistent link: https://www.econbiz.de/10012052315

Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world

Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348

Persistent link: https://www.econbiz.de/10012060426

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et …

Persistent link: https://www.econbiz.de/10012063114