Reková, Eliška - In: Trends economics and management 12 (2018) 31, pp. 87-100
economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would … published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article … strategy was compared to well-tried studies theories from all over the world. The scientific aim was verified by 2 hypotheses …
