Similar Search Results

A two-step item response theory procedure for a better measurement of marketing constructs

Moussa, Salim - In: Journal of marketing analytics : JMA 4 (2016) 1, pp. 28-50

Persistent link: https://www.econbiz.de/10011539923

I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?

Moussa, Salim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 69-85

Persistent link: https://www.econbiz.de/10010491600

Measuring brand personality using emoji : findings from Mokken scaling

Moussa, Salim - In: The journal of brand management : an international journal 28 (2021) 2, pp. 116-132

Persistent link: https://www.econbiz.de/10012487206

If it is love, can I get my money back? : a critical review of the brand love literature

Moussa, Salim - In: The marketing review 19 (2019) 3/4, pp. 147-159

Persistent link: https://www.econbiz.de/10012299482

A comment on the estimation of the reliability of multidimensional marketing constructs : a store personality scale application

Moussa, Salim - In: Global business review 17 (2016) 5, pp. 1125-1144

Persistent link: https://www.econbiz.de/10011644071

Is this love that I'm feelin'?

Moussa, Salim - In: International journal of market research 61 (2019) 6, pp. 574-576

Persistent link: https://www.econbiz.de/10012172453

I'm in love with the bobo

Moussa, Salim - In: International journal of market research 61 (2019) 6, pp. 581-584

Persistent link: https://www.econbiz.de/10012172465

Contamination by citations : references to predatory journals in the peer-reviewed marketing literature

Moussa, Salim - In: South Asian journal of marketing 2 (2021) 1, pp. 5-27

Purpose - Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the open access (OA) model in which the author pays. The plethora of predatory marketing journals along with...

Persistent link: https://www.econbiz.de/10013341298

Journal hijacking : Journal of Philanthropy and Marketing as a victim and the impacts

Moussa, Salim - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10014450573

Celebrating failure : learning lessons from a leading consumer behavior journal's retractions

Moussa, Salim - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013532235