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Customer relationship management at the base of the pyramid: myth or reality?

Chikweche, Tendai; Fletcher, Richard - In: Journal of Consumer Marketing 30 (2013) 3, pp. 295-309

Purpose – The purpose of this paper is to examine the use of customer relationship management (CRM) at the bottom of the pyramid (BOP). Design/methodology/approach – Qualitative interaction research methodology using case studies was used to conduct the research on the application of CRM at...

Persistent link: https://www.econbiz.de/10014849025

Responsible innovation at the bottom of the pyramid

Agnihotri, Arpita - In: Journal of Business Strategy 38 (2017) 3, pp. 40-47

Purpose This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner. Design/methodology/approach This is viewpoint paper based on evidences from archival sources. Findings The authors list possible and...

Persistent link: https://www.econbiz.de/10014846974

Micro-foundation strategies of IOT, BDA, Cloud Computing

Verma, Surabhi; Sekhar Bhattacharyya, Som - In: Strategic Direction 32 (2016) 8, pp. 36-38

Purpose Understanding the circumstance of an emerging market is often difficult, but technologies, such as internet of things (IoT), big data analytics (BDA), cloud computing (CC), are helping usher in an era in which understanding could be better and more quickly achieved. These technologies...

Persistent link: https://www.econbiz.de/10015012619

Islamic marketing at the bottom of the pyramid : factors affecting customer's satisfaction among the poor in Islamic pawnshop in Indonesia

Wulandari, Permata; Kassim, Salina - In: International journal of business and globalisation : IJBG 15 (2015) 3, pp. 331-348

Persistent link: https://www.econbiz.de/10011590762

Geospatial Resource Integration in Support of Homeland Defense and Security

Foster, David; Mayfield, Christopher - In: International Journal of Applied Geospatial Research (IJAGR) 7 (2016) 4, pp. 53-63

The U.S. Department of Defense (DoD) has faced numerous challenges within the realm of Geospatial Information Systems and Science in fostering a Common Operational Picture suitable to homeland defense and security. This paper details the challenges and successes since September 11th, 2001 to...

Persistent link: https://www.econbiz.de/10012042818

Brand Awareness Quotient: A Metric for Effectiveness of Employer Branding Initiatives

Ratra, Komal; Neelam, Netra - In: International Journal of Applied Management Sciences … 3 (2016) 2, pp. 62-74

address the above questions quantitatively. This paper is an attempt to create A matrix “Brand Awareness Quotient” which will …

Persistent link: https://www.econbiz.de/10012042984

Awareness, Knowledge, and Ability of Mobile Security Among Young Mobile Phone Users

Yan, River - In: International Journal of Cyber Behavior, Psychology and … 7 (2017) 3, pp. 73-81

The research literature on awareness, knowledge, and ability of mobile security of young mobile phone users was … their awareness, knowledge, and ability of mobile security so that they can effectively and enjoyably use their mobile …

Persistent link: https://www.econbiz.de/10012043512

SCIPS: Using Experiential Learning to Raise Cyber Situational Awareness in Industrial Control System

Cook, Allan; Smith, Richard G; Maglaras, Leandros; … - In: International Journal of Cyber Warfare and Terrorism (IJCWT) 7 (2017) 2, pp. 1-15

priority. Education and awareness campaigns are established methods of raising the profile of security issues with stakeholders …, thereby raising their cyber security awareness, and increasing their motivation to address the issue. …

Persistent link: https://www.econbiz.de/10012043884

The Moderating Effects of Awareness on Antecedents of Behavioral Intention to adopt Mobile Government Services: The Moderating Effects of Awareness

Mandari, Herman; Chong, Yee-Lee - In: International Journal of E-Adoption (IJEA) 10 (2018) 2, pp. 50-69

The motives behind this study were to examine the moderating effect of awareness as well as direct effect of several … usable questionnaires were collected and analyzed by using structural equation modelling. The results show that awareness …-government services. This study expands scholars' knowledge on the moderating effect of awareness on the adoption of m …

Persistent link: https://www.econbiz.de/10012044276

An Extended Model of E-Government Adoption by Civil Servants in Greece

Karavasilis, Ioannis; Vrana, Vasiliki G.; Zafiropoulos, … - In: International Journal of Electronic Government Research … 12 (2016) 1, pp. 1-23

innovativeness and awareness in a model. The validated model offers a starting point for the investigation of factors affecting the …

Persistent link: https://www.econbiz.de/10012044357