EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and …-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be … highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate …

(Stage #3) -- 1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4) -- 1.1.5 Phase #2 …

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour … studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing …Intro -- Social Media Marketing: An Hour a Day -- Acknowledgments -- About the Author -- Contents -- Foreword …

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant … performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can … continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and …

Intro -- AMS Officers (2014-2016) -- AMS Board of Governors (2014-2016) -- 2015 AMS World Marketing Congress … -- Part II: Business-to-Business Marketing -- Gender and Similarity: Match or Mismatch-When Is B2B Sales Performance Better …

The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide Peter Drucker was widely considered …

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when … managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is … not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth …