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An ever changing world -- From brands to personal branding -- The personal brand equation -- Creating a personal brand profile -- Getting into the detail of the personal brand profile -- Giving your brand superior competitive -- Honing the building block of your personal brand -- The archetypes...
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"Get the results, recognition, and reputation you deserve In TIP, Dave Gordon tells the engaging and motivating story … reputation and results. Whatever your role, or level of success in your career, TIP is a guide that will help you discover, or …
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control of your career, build a reputation that opens doors for you, and finally live the life you want.-- …
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The value of a company's ethical reputation has become a focal point for management researchers. We seek to join this … conversation and extend the research centered on a firm's ethical reputation. We accomplish this by shifting our focus away from … explain why a firm’s ethical reputation matters to its employees in an effort to bridge the macro-micro research gap. Across …
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Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...
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