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Building brands in Asia : from the inside out
Andrews, Tim G.; Chew, Wilson - 2017
alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out …
Persistent link: https://www.econbiz.de/10010216944
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Asian brand strategy : how Asia builds strong brands
Roll, Martin - 2006 - 1st publ.
Persistent link: https://www.econbiz.de/10002913611
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Branding in Asia : the creation, development and management of Asian brands for the global market
Temporal, Paul - 2000
Persistent link: https://www.econbiz.de/10001415538
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Asian brand strategy : building and sustaining strong global brands in Asia
Roll, Martin - 2015 - 2nd edition, rev. and updated
Persistent link: https://www.econbiz.de/10011297032
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
Persistent link: https://www.econbiz.de/10003327938
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Marketing for competitiveness : Asia to the world! : in the age of digital consumers
Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan; … - 2017
Persistent link: https://www.econbiz.de/10011588207
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
Technology & Society. The rise of Asia as an important region for global business has been widely recognized as one of the most …
Persistent link: https://www.econbiz.de/10011851972
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Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria - 2018
Persistent link: https://www.econbiz.de/10013432335
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The brutal truth about Asian branding : and how to break the vicious cycle
Baladi, Joseph - 2010
Persistent link: https://www.econbiz.de/10008912131