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Blood donation : comparing individual characteristics, attitudes, and feelings of donors and nondonors
Griffin, Deborah; Grace, Debra; O'Cass, Aron - In: Health marketing quarterly 31 (2014) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10010489685
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How can policy interventions encourage pro-social behaviours in the health system?
Costa-Font, Joan; Machado, Sara - In: LSE public policy review 1 (2021) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10012807912
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Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N. … - In: Health marketing quarterly 41 (2024) 1, pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
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Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Robaina-Calderín, Lorena; Martín-Santana, Josefa D.; … - In: Socio-economic planning sciences : the international … 86 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014282465
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Institutionalizing voluntary blood donation : explaining the cross-national variance in the approval of paid blood or plasma donation in Europe
Gorleer, Sam; Bracke, Piet; Hustinx, Lesley - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 6, pp. 1753-1777
Persistent link: https://www.econbiz.de/10014432504
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A social media campaign application in a marketing field experience course
Hughes, Mine Üçok - In: Business education & accreditation : BEA 6 (2014) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10010224973
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What are likes worth? : a Facebook page field experiment
Mochon, Daniel; Johnson, Karen H.; Schwartz, Janet; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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Understanding voluntary knowledge provision and content contribution through a social-media-based prediction market : a field experiment
Qiu, Liangfei; Kumar, Subodha - In: Information systems research : ISR 28 (2017) 3, pp. 529-546
Persistent link: https://www.econbiz.de/10011754093
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Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
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Discrimination in the formation of academic networks : a field experiment on #EconTwitter
Ajzenman, Nicolas; Bruno Ferman, Bruno; Sant'Anna, Pedro C. - 2023
This paper assesses the results of an experiment designed to identify discrimination in users' following behavior on …
Persistent link: https://www.econbiz.de/10013499630