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Determinants of community-based sponsorship impact on self-congruity

Quester, Pascale; Plewa, Carolin; Palmer, Karen; … - In: Psychology & marketing 30 (2013) 11, pp. 996-1007

Persistent link: https://www.econbiz.de/10010206831

Making a Difference Through Marketing : A Quest for Diverse Perspectives

Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...

Persistent link: https://www.econbiz.de/10012396713

Developing Engaged and Entrepreneurial Universities : Theories, Concepts and Empirical Findings

Kliewe, Thorsten (ed.); Kesting, Tobias (ed.); … - 2019 - 1st ed. 2019

Ch.1 A Brief History of Engaged and Entrepreneurial Universities -- Section 1: The State of Play - Engaged and Entrepreneurial Universities -- Ch.2 Embedding Entrepreneurial and Engaged Universities - A Holistic View -- Ch.3 Understanding the Governance of the Engaged and Entrepreneurial...

Persistent link: https://www.econbiz.de/10012398896

Satisfaction with university-industry relationships: the impact of commitment, trust and championship

Plewa, Carolin; Quester, Pascale - In: International journal of technology transfer and … 5 (2006) 1-2, pp. 79-101

Persistent link: https://www.econbiz.de/10006011014

Key drivers of university-industry relationships: the role of organisational compatibility and personal experience

Plewa, Carolin; Quester, Pascale - In: The journal of services marketing 21 (2007) 5, pp. 370

Persistent link: https://www.econbiz.de/10007760036

Technology adoption and performance impact in innovation domains

Plewa, Carolin; Troshani, Indrit; Francis, Anthony; … - In: Industrial management & data systems 112 (2012) 5, pp. 748-766

Persistent link: https://www.econbiz.de/10009974130

The evolution of university–industry linkages—A framework

Plewa, Carolin; Korff, Nisha; Johnson, Claire; … - In: Journal of engineering and technology management : JET-M 30 (2013) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10010065293

University–industry linkage evolution: an empirical investigation of relational success factors

Plewa, Carolin; Korff, Nisha; Baaken, Thomas; … - In: R & D management 43 (2013) 4, pp. 365-380

Persistent link: https://www.econbiz.de/10010164777

IOS adoption in innovation networks: a case study

Rampersad, Giselle; Troshani, Indrit; Plewa, Carolin - In: Industrial management & data systems 112 (2012) 9, pp. 1366-1383

Persistent link: https://www.econbiz.de/10010025994

Organisational adoption of e-business : the case of an innovation management tool at a university and technology transfer office

Troshani, Indrit; Rampersad, Giselle; Plewa, Carolin - In: International journal of networking and virtual … 8 (2011) 3/4, pp. 265-282

Persistent link: https://www.econbiz.de/10009852777