Iyer, Ananth. V.; Bergen, Mark E. - In: Management Science 43 (1997) 4, pp. 559-570
Quick Response (QR) is a movement in the apparel industry to shorten lead time. Under QR, the retailer has the ability to adjust orders based on better demand information. We study how a manufacturer-retailer channel impacts choices of production and marketing variables under QR in the apparel...