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Dezentrales Marketing-Informat...
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Marketing
31,464
Betriebliches Informationssystem
9,407
Business intelligence system
8,426
Theorie
3,876
Theory
3,857
Marketingmanagement
3,592
Marketing management
3,372
Deutschland
2,874
marketing
2,602
Germany
2,486
USA
2,009
Consumer behaviour
1,868
United States
1,837
Konsumentenverhalten
1,740
Strategisches Management
1,665
Informationsmanagement
1,566
Management
1,525
Information management
1,380
Agribusiness
1,103
Relationship marketing
1,079
Beziehungsmarketing
1,055
Informationstechnik
1,052
Marktforschung
1,026
Unternehmen
1,003
Informationssystem
964
Information technology
918
Strategic management
907
Economics
861
Werbung
848
Marketingtheorie
830
Marketing theory
822
Innovation
813
Information system
789
SME
786
Management-Informationssystem
785
Electronic Commerce
784
Management information system
780
Wissensmanagement
777
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775
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775
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9,476
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16,924
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556
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524
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7,549
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895
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Kotler, Philip
222
Meffert, Heribert
214
Bruhn, Manfred
176
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Wiedmann, Klaus-Peter
63
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Scheer, August-Wilhelm
59
Homburg, Christian
57
Bauer, Hans H.
54
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Tomczak, Torsten
48
Zerres, Michael P.
47
Sheth, Jagdish N.
46
Baker, Michael John
45
Huber, Frank
45
Becker, Jörg
42
Dichtl, Erwin
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Ahlert, Dieter
39
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
Backhaus, Klaus
38
Diller, Hermann
37
Griffith, Garry R.
37
Piercy, Nigel
36
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Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
IGI Global
195
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
149
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Information Resources Management Association
28
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
OECD
21
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SpringerLink / Bücher
575
European Journal of Marketing
463
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Europäische Hochschulschriften / 5
197
Journal of business research : JBR
175
Springer eBook Collection
147
Management Science
132
Journal of Agricultural and Applied Economics
130
International journal of business information systems : IJBIS
126
Industrial marketing management : the international journal for industrial and high-tech firms
122
Springer eBook Collection / Business and Economics
117
Journal of Consumer Marketing
110
Gabler Edition Wissenschaft
109
Premier reference source
104
International Food and Agribusiness Management Review
94
Lehrbuch
92
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
74
farmdoc daily
74
HMD : Praxis der Wirtschaftsinformatik
73
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Information systems management
65
Journal of Agribusiness
65
EB Series
64
Young Consumers
64
Journal of marketing
63
Marketing theory
63
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ECONIS (ZBW)
24,886
USB Cologne (EcoSocSci)
7,464
RePEc
6,384
Other ZBW resources
2,106
BASE
1,846
EconStor
284
USB Cologne (business full texts)
163
OLC EcoSci
92
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4
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31
Hightech und Mittelstand : technikorientiertes Informations- und Marketingmanagement von kleinen und mittleren Unternehmen
Pfister, Dieter
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10012879396
Saved in:
32
Referenzmodellierung kommerzieller Masseninformationssyteme : idealtypische Gestaltung von Informationsangeboten im World Wide Web am Beispiel der Branche Informationstechnik
Scharl, Arno
-
1997
Persistent link: https://www.econbiz.de/10012699307
Saved in:
33
Informationsmanagement im
Marketing
-Controlling : die Entwicklung eines Executive-Information-Systems für das Außendienst-Controlling in der pharmazeutischen Industrie
Kiesel, Michael R.
-
1995
Persistent link: https://www.econbiz.de/10012699560
Saved in:
34
Data-driven travel
marketing
: the importance of business intelligence for affiliate
marketing
in the travel industry
Schmittem, Jacqueline
-
2021
Persistent link: https://www.econbiz.de/10012666854
Saved in:
35
Management subspecialisms
Alvesson, Mats
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009127346
Saved in:
36
Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-
Marketing
und Vertrieb
Kilian, Dietmar
(
ed.
);
Mirski, Peter
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011629018
Saved in:
37
Big data as a game changer : how does it shape business intelligence within a tourism and hospitality industry context?
Stylos, Nikolaos
;
Zwiegelaar, Jeremy
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 163-181)
.
2019
Persistent link: https://www.econbiz.de/10012006198
Saved in:
38
Business modeling and data mining
Pyle, Dorian
-
2003
Persistent link: https://www.econbiz.de/10004718856
Saved in:
39
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
40
Computergestütztes
Marketing
: controllingorientierte DV-Verfahren für Absatz und Vertrieb
Jaspersen, Thomas
-
1994
Persistent link: https://www.econbiz.de/10014004890
Saved in:
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