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Social networks : usage intensity and effects on personalized advertising

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Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)

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Social networks, personalized advertising, and privacy controls

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The impact of Facebook presence on brand image

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A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...

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A targeted approach to viral marketing

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New social consumer? : determining factors of Facebook commerce

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How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence

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The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...

Persistent link: https://www.econbiz.de/10013326381