Redondo‐Bellón, Ignacio - In: European Journal of Marketing 33 (1999) 11/12, pp. 1136-1160
Analyses the influence of the use of Spanish and of regional languages in consumers and homes of five bilingual regions of Spain: Balearic Islands, Basque Country, Catalonia, Galicia and Valencia. After eliminating the effects of social class and of habitat, a fair number of significant...