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Compensatory consumption durin...
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31
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
32
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
33
Summary of cognitive, affective, and behavioural outcomes of consuming prestigious
sports
events
Moital, Miguel
;
Bain, Amy
;
Thomas, Harriet
- In:
Sport management review
22
(
2019
)
5
,
pp. 652-666
Persistent link: https://www.econbiz.de/10012154050
Saved in:
34
From sensation to
emotion
: a neuromarketing study of
sport
sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
35
The ultimate escape : escapism,
sports
fan passion and procrastination across two cultures
Astakhova, Marina
;
Leonard, Ethan B.
;
Doty, D. Harold
; …
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 278-293
Persistent link: https://www.econbiz.de/10013398148
Saved in:
36
Aggressive motives and fan passion across different types of
sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
37
Why consumers behaved impulsively during COVID-19 pandemic?
Anas, Mohammad
;
Khan, Mohammed Naved
;
Rahman, Obaidur
; …
- In:
South Asian journal of marketing
3
(
2022
)
1
,
pp. 7-20
Purpose - During
coronavirus
disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively …
Persistent link: https://www.econbiz.de/10013341497
Saved in:
38
Measuring spectators' perception toward peripheral stadium quality services after COVID-19 : impact on their emotions and attendance intentions
Rai, Jaskirat Singh
;
Behzad Foroughi
;
Itani, Maher N.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 375-394
Persistent link: https://www.econbiz.de/10014331419
Saved in:
39
Identify and prioritise factors affecting
sports
consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
40
Sponsorship, Covid-19 and mega
sport
events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
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