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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
Moital, Miguel; Bain, Amy; Thomas, Harriet - In: Sport management review 22 (2019) 5, pp. 652-666
Persistent link: https://www.econbiz.de/10012154050
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From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
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The ultimate escape : escapism, sports fan passion and procrastination across two cultures
Astakhova, Marina; Leonard, Ethan B.; Doty, D. Harold; … - In: Journal of consumer marketing 39 (2022) 3, pp. 278-293
Persistent link: https://www.econbiz.de/10013398148
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Aggressive motives and fan passion across different types of sports
Greenwell, Chris; Yoo, Sin Wook - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
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Why consumers behaved impulsively during COVID-19 pandemic?
Anas, Mohammad; Khan, Mohammed Naved; Rahman, Obaidur; … - In: South Asian journal of marketing 3 (2022) 1, pp. 7-20
Purpose - During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively …
Persistent link: https://www.econbiz.de/10013341497
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Measuring spectators' perception toward peripheral stadium quality services after COVID-19 : impact on their emotions and attendance intentions
Rai, Jaskirat Singh; Behzad Foroughi; Itani, Maher N.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 375-394
Persistent link: https://www.econbiz.de/10014331419
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Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein; Mirzazadeh, Zahra sadat; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
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Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 14 (2024) 2, pp. 211-235
Persistent link: https://www.econbiz.de/10014524820