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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Examining customer perception and behaviour through social media research : an empirical study of the United Airlines overbooking crisis
Ma, Jie; Tse, Ying Kei; Wang, Xiaojun; Zhang, Minhao - In: Transportation research / E : an international journal 127 (2019), pp. 192-205
Persistent link: https://www.econbiz.de/10012041131
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A literature review of data mining techniques for enhancing digital customer engagement
Mosa, Mona; Agami, Nedaa; Elkhayat, Ghada; Kholief, Mohamed - In: International journal of enterprise information systems … 16 (2020) 4, pp. 80-100
Persistent link: https://www.econbiz.de/10012426619
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A core of e-commerce customer experience based on conversational data using network text methodology
Alamsyah, Andry; Laksmiani, Nurlisa; Rahimi, Lies Anisa - In: International journal of business 23 (2018) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10011913660
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What do hotel customers complain about? : text analysis using structural topic model
Hu, Nan; Zhang, Ting; Gao, Baojun; Bose, Indranil - In: Tourism management : research, policies, practice 72 (2019), pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
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Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.; Shin, Jieun; Won, Jungyun - In: Journal of media business studies 20 (2023) 3, pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
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Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
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User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi; Hajiheydari, Nastaran; Rouhani, Saeed - In: International journal of internet marketing and … 14 (2020) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina; Bilgihan, Anil; Cobanoglu, Cihan; … - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 1-24
Persistent link: https://www.econbiz.de/10011453950