//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can customer sentiment impact...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,967
Beziehungsmarketing
25,292
Social Web
20,341
Social web
20,310
Consumer behaviour
12,809
Konsumentenverhalten
12,755
Scientific method
8,924
Wissenschaftliche Methode
8,924
Theorie
8,515
Theory
8,482
Unternehmensbewertung
7,116
Online-Marketing
6,547
Internet marketing
6,446
Firm valuation
5,976
Data Mining
5,835
Data mining
5,765
Customer satisfaction
5,688
Kundenzufriedenheit
5,636
Firm value
5,351
Deutschland
5,278
Unternehmenswert
5,226
Germany
5,034
Service quality
4,112
Dienstleistungsqualität
4,097
Brand management
3,789
Markenführung
3,782
Electronic Commerce
3,543
E-commerce
3,410
USA
3,235
United States
3,164
Viral marketing
2,768
Virales Marketing
2,766
Soziales Netzwerk
2,701
Online-Handel
2,641
Online retailing
2,633
Social media
2,581
Brand image
2,566
Markenimage
2,564
Social network
2,535
Marketingmanagement
2,507
more ...
less ...
Online availability
All
Undetermined
25,297
Free
14,616
Type of publication
All
Article
50,455
Book / Working Paper
25,808
Journal
79
Other
30
Type of publication (narrower categories)
All
Article in journal
37,444
Aufsatz in Zeitschrift
37,444
Aufsatz im Buch
9,279
Book section
9,279
Graue Literatur
4,884
Non-commercial literature
4,884
Working Paper
3,930
Arbeitspapier
3,639
Hochschulschrift
3,332
Thesis
2,568
Collection of articles of several authors
1,841
Sammelwerk
1,841
Aufsatzsammlung
1,248
research-article
1,169
Case study
1,052
Fallstudie
1,052
Lehrbuch
563
Textbook
471
Konferenzschrift
468
Bibliografie enthalten
463
Bibliography included
463
Conference paper
440
Konferenzbeitrag
440
Ratgeber
432
Guidebook
397
Dissertation u.a. Prüfungsschriften
310
Article
309
Handbook
283
Handbuch
283
Conference proceedings
270
Collection of articles written by one author
248
Sammlung
248
review-article
153
conceptual-paper
152
Reprint
131
Systematic review
130
Übersichtsarbeit
130
review
121
case-report
89
Festschrift
88
more ...
less ...
Language
All
English
61,569
German
12,686
Undetermined
1,548
French
273
Italian
93
Spanish
89
Polish
79
Russian
77
Portuguese
29
Swedish
18
Czech
17
Romanian
17
Dutch
16
Lithuanian
12
Hungarian
10
Danish
6
Croatian
4
Indonesian
4
Slovak
3
Ukrainian
3
Chinese
3
Bulgarian
2
Finnish
2
Afrikaans
1
Bosnian
1
Hausa
1
Hebrew
1
Malay (macrolanguage)
1
Multiple languages
1
Norwegian
1
Slovenian
1
Serbian
1
Swahili (macrolanguage)
1
Turkish
1
Vietnamese
1
more ...
less ...
Author
All
Bruhn, Manfred
127
Homburg, Christian
120
Kumar, V.
86
Huber, Frank
67
Schwetzler, Bernhard
67
Stulz, René M.
65
Verhoef, Peter C.
63
Bauer, Hans H.
58
Herrmann, Andreas
57
Hollebeek, Linda D.
56
Han, Heesup
55
Wiedmann, Klaus-Peter
55
Piller, Frank T.
54
Ballwieser, Wolfgang
53
Kruschwitz, Lutz
53
Löffler, Andreas
50
Palmatier, Robert W.
49
Stauss, Bernd
46
Thaichon, Park
46
Walsh, Gianfranco
46
Loureiro, Sandra Maria Correia
45
Van den Poel, Dirk
45
Dwivedi, Yogesh Kumar
44
Drukarczyk, Jochen
43
Krafft, Manfred
43
Law, Chun Hung Roberts
43
Brösel, Gerrit
42
Hippner, Hajo
42
Mattila, Anna S.
42
Ruyter, Ko de
41
Burmann, Christoph
40
Gil Saura, Irene
40
Kreutzer, Ralf T.
40
Sheth, Jagdish N.
40
Füller, Johann
39
Hennig-Thurau, Thorsten
39
Matzler, Kurt
39
Schüler, Andreas
39
Smith, Alan D.
39
Svensson, Göran
39
more ...
less ...
Institution
All
National Bureau of Economic Research
266
IGI Global
213
Springer Fachmedien Wiesbaden
199
Bangladesch / Parisaṅkhyāna Byuro
112
Philippinen / National Census and Statistics Office
70
Edward Elgar Publishing
58
Verlag Dr. Kovač
39
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
38
Indien / Registrar General
31
Information Resources Management Association
28
Devlet İstatistik Enstitüsü
27
Books on Demand GmbH <Norderstedt>
25
Springer-Verlag GmbH
20
Philippinen / Bureau of the Census and Statistics
18
Université Paris-Dauphine (Paris IX)
18
American Marketing Association
17
Nomos Verlagsgesellschaft
16
Springer International Publishing
16
Verlag Franz Vahlen
16
OECD
15
Shaker Verlag
15
Edward Elgar
14
Erich-Schmidt-Verlag <Berlin>
14
Faculteit Economie en Bedrijfskunde, Universiteit Gent
14
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
13
Friedrich-Schiller-Universität Jena
13
Haufe-Lexware GmbH & Co. KG
13
International Institute of Social and Economic Sciences
13
Renaissance Securities (Cyprus) Limited <Nikosia>
13
International Water Management Institute (IWMI)
12
Technische Universität Dresden
12
Universität Mannheim
12
Wiley-VCH
12
World Bank
12
International Labour Organization (ILO), United Nations
10
RWTH Aachen
10
ToKnowPress
10
World Bank Group
10
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
9
HAL
9
more ...
less ...
Published in...
All
Journal of business research : JBR
1,163
Journal of retailing and consumer services
773
SpringerLink / Bücher
671
Industrial marketing management : the international journal for industrial and high-tech firms
490
Technological forecasting & social change : an international journal
430
International journal of hospitality management
395
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
298
Tourism management : research, policies, practice
267
NBER working paper series
260
Working paper / National Bureau of Economic Research, Inc.
255
The journal of services marketing
247
Journal of the Academy of Marketing Science
229
The journal of business & industrial marketing
221
Springer eBook Collection
212
Journal of strategic marketing
209
The service industries journal
209
Journal of travel and tourism marketing
198
Cogent business & management
196
NBER Working Paper
195
Information systems research : ISR
193
International journal of business information systems : IJBIS
191
Journal of marketing
190
Psychology & marketing
187
Management science : journal of the Institute for Operations Research and the Management Sciences
180
International journal of contemporary hospitality management
179
International journal of internet marketing and advertising : IJIMA
179
Gabler Edition Wissenschaft
177
The journal of economic methodology
173
Journal of management information systems : JMIS
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
165
Journal of hospitality marketing & management
162
Business horizons
161
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
161
International journal of electronic customer relationship management : IJECRM
160
European journal of operational research : EJOR
158
The journal of brand management : an international journal
155
Journal of marketing management : MM
151
Journal of information & knowledge management : JIKM
148
The journal of product & brand management
148
Asia Pacific journal of marketing and logistics
145
more ...
less ...
Source
All
ECONIS (ZBW)
70,654
Other ZBW resources
2,090
RePEc
1,506
USB Cologne (EcoSocSci)
1,220
EconStor
696
BASE
156
OLC EcoSci
30
USB Cologne (business full texts)
19
ArchiDok
1
more ...
less ...
Showing
91
-
100
of
76,372
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran
;
Rekettye, Gabor
- In:
International journal of business performance management
20
(
2019
)
3
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
Saved in:
92
Examining customer perception and behaviour through social media research : an empirical study of the United Airlines overbooking crisis
Ma, Jie
;
Tse, Ying Kei
;
Wang, Xiaojun
;
Zhang, Minhao
- In:
Transportation research / E : an international journal
127
(
2019
),
pp. 192-205
Persistent link: https://www.econbiz.de/10012041131
Saved in:
93
A literature review of data mining techniques for enhancing digital customer engagement
Mosa, Mona
;
Agami, Nedaa
;
Elkhayat, Ghada
;
Kholief, Mohamed
- In:
International journal of enterprise information systems …
16
(
2020
)
4
,
pp. 80-100
Persistent link: https://www.econbiz.de/10012426619
Saved in:
94
A core of e-commerce customer experience based on conversational data using network
text
methodology
Alamsyah, Andry
;
Laksmiani, Nurlisa
;
Rahimi, Lies Anisa
- In:
International journal of business
23
(
2018
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10011913660
Saved in:
95
What do hotel customers complain about? :
text
analysis using structural topic model
Hu, Nan
;
Zhang, Ting
;
Gao, Baojun
;
Bose, Indranil
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
Saved in:
96
Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
Saved in:
97
Automated
text
analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
98
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
99
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
100
Understanding satisfied and dissatisfied hotel customers :
text
mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->