This interpretive study introduces the field of Utopian studies and explores its relevance in re-conceptualising certain aspects of consumer research. Making reference to a longitudinal study carried out in a festival marketplace, this paper illustrates how the concept of Utopia can yield rich...

This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a U.K. women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign...

Books reviewed: Marcela Miozzo and Ian Miles, Edward Elgar, Internationalization, Technology and Services Mario Calderini, Paulo Garrone and Maurizio Sobrero, Edward Elgar, Corporate Governance, Market Structure and Innovation Jeffrey James, Edward Elgar, Bridging the Global Digital Divide...

Books reviewed: Abigail Edwards and John R. Wilson, Implementing Virtual Teams: A Guide to Organizational and Human Factors Susan Greenfield, Tomorrow's People Paul Dobson, Kenneth Starkey and John Richards, Strategic Management Issues and Cases

pt. 1. Marketers' sacralisation of the mundane -- pt. 2. Consumers' search for spiritual meanings in consumption of the mundane -- pt. 3. The commodification of the spiritual -- pt. 4. The consumption of spiritual goods -- pt. 5. Issues of method and representation.

This article draws upon the utopian studies literature to integrate two strands of contemporary consumer research, the study of place and space and the analysis of consumer/marketer relations. Based on a longitudinal study of a festival shopping mall, we provide an emergent theory of how the...