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The Customer Economics of Internet Privacy
Rust, Roland T.; Kannan, P.K.; Peng, Na - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 455-464
Persistent link: https://www.econbiz.de/10006151473
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The Price of Competitiveness in Competitive Pricing
Griffith, David E.; Rust, Roland T. - In: Journal of the Academy of Marketing Science 25 (1997) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006153717
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Boekbesprekingen: - Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 55 (2001) 3, pp. 85-90
Persistent link: https://www.econbiz.de/10006039380
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E-Service and the Consumer
Rust, Roland T.; Lemon, Katherine N. - In: International journal of electronic commerce : IJEC 5 (2001) 3, pp. 85-102
Persistent link: https://www.econbiz.de/10006039933
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E-Service and the Consumer
Rust, Roland T.; Lemon, Katherine N. - In: International journal of electronic commerce : IJEC 5 (2000) 3, pp. 85-102
Persistent link: https://www.econbiz.de/10006042310
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Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.; Ambler, Tim; Carpenter, Gregory S.; … - In: Journal of marketing 68 (2004) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
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TOOL KIT - Customer-Centered Brand Management - Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth....
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - In: Harvard business review : HBR (2004), pp. 110-120
Persistent link: https://www.econbiz.de/10005925334
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A. - In: Journal of marketing 68 (2004) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10005929504
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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Rust, Roland T.; Moorman, Christine; Dickson, Peter R. - In: Journal of marketing 66 (2002) 4, pp. 7-24
Persistent link: https://www.econbiz.de/10005939679