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Service quality : new directio...
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Consumer behaviour
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Rust, Roland T.
166
Oliver, Richard L.
38
Lemon, Katherine N.
15
Huang, Ming-Hui
14
Zeithaml, Valarie A.
10
Huang, Ming-hui
7
Moorman, Christine
7
Rand, William
7
Varki, Sajeev
7
Zahorik, Anthony J.
7
Hamilton, Rebecca W.
6
Keiningham, Timothy
6
Keiningham, Timothy L.
6
Thompson, Debora Viana
6
Wedel, Michel
6
Bearden, William O.
5
DeSarbo, Wayne S.
5
Donthu, Naveen
5
Chung, Tuck Siong
4
Cooil, Bruce
4
Danaher, Peter J.
4
Dickson, Peter R.
4
Fornell, Claes
4
Oliver, Richard W.
4
Aksoy, Lerzan
3
Blazevic, Vera
3
Garnefeld, Ina
3
Hammedi, Wafa
3
Kumar, V.
3
Rust, Roland
3
Shor, Mikhael
3
Tuck Siong Chung
3
Verhoef, Peter C.
3
Williams, Luke
3
Zahorik, Anthony
3
Alpert, Mark I.
2
Anderson, Erin
2
Anderson, Eugene W.
2
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2
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15
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11
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9
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9
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7
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6
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5
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5
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4
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4
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4
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4
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Organizational Behavior and Human Decision Processes
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Robert H. Smith School Research Paper
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The handbook of marketing research : uses, misuses, and future advances
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E-Service : new directions in theory and practice
1
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1
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ECONIS (ZBW)
95
OLC EcoSci
72
RePEc
23
USB Cologne (EcoSocSci)
9
Other ZBW resources
5
BASE
1
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11
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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12
My vision for IJRM
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 123
Persistent link: https://www.econbiz.de/10011337514
Saved in:
13
SSME - let's not forget about customers and revenue
Rust, Roland T.
- In:
Service science, management and engineering : education …
,
(pp. 31-34)
.
2008
Persistent link: https://www.econbiz.de/10003827554
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14
Selecting network television advertising schedules
Rust, Roland T.
- In:
Journal of business research : JBR
13
(
1985
)
6
,
pp. 483-494
Persistent link: https://www.econbiz.de/10001021708
Saved in:
15
Flexible regression
Rust, Roland T.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001040378
Saved in:
16
The future of marketing
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012288641
Saved in:
17
Outside-in marketing : why, when and how?
Rust, Roland T.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 102-104
Persistent link: https://www.econbiz.de/10012289363
Saved in:
18
Leading the future of marketing
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10011671906
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19
Reflections on the review process
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 533-535
Persistent link: https://www.econbiz.de/10011956578
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20
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Should We Delight the Customer?
Rust, Roland T.
;
Oliver, Richard L.
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
1
,
pp. 86-94
Persistent link: https://www.econbiz.de/10006152485
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