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Consumer behaviour
32
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26
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22
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Kitchen, Philip J.
213
Kitchen, Philip
26
Pastore, Alberto
22
Vernuccio, Maria
19
Schultz, Don E.
16
Eagle, Lynne
13
Cesareo, Ludovica
11
Foroudi, Pantea
11
Truong, Yann
10
Eagle, Lynne C.
9
McColl, Rod
9
Barbarossa, Camilla
7
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kerr, Gayle
6
Lindgreen, Adam
6
Tourky, Marwa
6
Cuomo, Maria Teresa
5
Gupta, Suraksha
5
Kanso, Ali
5
Kitchen, Philip James
5
Melewar, T. C.
5
Papasolomou, Ioanna
5
Patrizi, Michela
5
Siano, Alfonso
5
Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
Kim, Ilchul
4
Kimmel, Allan J.
4
Li, Tao
4
Porcu, Lucia
4
Proctor, Tony
4
Rose, Lawrence C.
4
Sharifah Faridah Syed Alwi
4
Burgmann, Inga
3
Ceccotti, Federica
3
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3
Foroudi, Mohammad M.
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Journal of marketing communications
23
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18
Marketing Intelligence & Planning
15
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13
European journal of marketing : EJM
12
Journal of business research : JBR
10
MERCATI E COMPETITIVITÀ
8
Journal of advertising research
7
Qualitative Market Research: An International Journal
7
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The marketing review
5
EuroMed journal of business
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of Business Strategy
4
Journal of Product & Brand Management
4
Journal of business strategy
4
The journal of brand management : an international journal
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Corporate communications : an international journal
3
EuroMed Journal of Business
3
The future of marketing : critical 21st century perspectives
3
The journal of consumer marketing
3
The journal of product & brand management
3
A reader in marketing communications
2
Business horizons
2
Corporate reputation review : an international journal
2
ECONOMIA E DIRITTO DEL TERZIARIO
2
Handbook of research on counterfeiting and illicit trade
2
International Journal of Bank Marketing
2
International journal of management and marketing research : IJMMR
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of the Market Research Society : JMRS
2
Competitiveness Review: An International Business Journal
1
Developing successful global strategies for marketing luxury brands
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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BASE
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41
The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
42
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
43
Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit
;
Goh, Mark
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
Saved in:
44
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
45
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
46
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
Saved in:
47
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
48
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
49
Marketing mind prints
Kitchen, Philip J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001851358
Saved in:
50
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
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